PROJECT DESCRIPTION
In this project, we were faced with designing a line of cleaning products – dish soap, hand soap, multi-purpose cleaner, and a bar of soap – specifically targeted toward men to challenge gender stereotypes in household care. Our goal was to make cleanliness feel empowering and accessible without compromising masculinity. Masculinity means being confident in who you are, taking responsibility, and not being afraid to care about yourself, others, or your space.
FINAL MOCKUPS
FINAL LAYOUTS
